About mahindra

In 1947, we introduced India to the utility vehicle.  More than 65 years later, we're still India's premier utility vehicle (UV) company, but we've also grown quite a bit. In addition to making groundbreaking UVs like the Scorpio and Bolero, Mahindra offers cars, electric vehicles, pickups, and commercial vehicles that are rugged, reliable, environmentally friendly, and fuel-efficient. The acquisition of the Ssangyong Motor Company in 2011, brought a major South Korean utility manufacturer with a presense in more than 90 coutries into the Mahindra fold. Our global presence means you can find Mahindra vehicles on the roads—both paved and unpaved—of Australia, Europe, Latin America, Malaysia, South Korea, and South Africa. And we're seeking out new terrain every day.

Mahindra is also there for you through the construction of excellent components, provision of spares, and commitment to superior service.  Our automotive businesses cover all your transportation needs thanks to strategic synergies between our expertise in design, manufacturing, and service.

Our vehicles also meet global regulatory requirements such as End of Life Vehicles Directive (ELV) in the European Union (EU). All our EU export vehicles are ELV certified, ensuring safe dismantling and recycling of fluids  in environment friendly manner, meeting recycling target of 85% and recovery standard of 95% where not more than 5% of the vehicle weight are sent to landfill.

On 27th June, 2014, Mahindra AFS was declared the Second Great Place to Work in manufacturing & production as well as the employer brand category and received an overall rank of 28 among the Top 100 Great Places to Work across 600 organizations spanning
over 20 industries.

MAHINDRA BUILDS THREE THINGS: PRODUCTS, SERVICES, AND POSSIBILITIES.

We are many companies united by a common purpose—to enable people to Rise. We operate in the key industries that drive economic growth, enjoying a leadership position in utility vehicles, information technology, tractors, and vacation ownership. We have a growing presence in the automotive industry, aerospace, aftermarket, components, consulting services, defense, energy, financial services, logistics, real estate, retail, and two wheelers.  A US $16.9 billion multinational group based in Mumbai, India, we are more than 200,000 people in over 100 countries.

We entered the aftermarket industry in 1999 to create a business ecosystem for pre-owned cars that mirrors the ecosystem for new cars. The market for used cars is estimated to be bigger than  new cars, and it’s growing rapidly—but only about 16 percent of car sales take place in the organized sector. We set about to professionally organize the pre-owned car industry in India so that you can trust you’re getting a quality vehicle.

Mahindra First Choice Wheels is India’s first multi-brand pre-owned car business. Our aftermarket services also extend to financing and exchange platforms, building and providing maintenance services through Mahindra First Choice Services. Together, our aftermarket businesses bring our customers comprehensive service for all their automotive needs.

Since 1945, we’ve built our company around the core idea that people will succeed if they are just given the opportunity. Employees across the Group constantly challenge conventional thinking to create solutions that make a significant difference in the lives of our customers.  That’s why everything we build—be it a tractor, financial service, solar-powered lamp, or software—is designed to empower you to reach your potential.  

Internally, we follow three basic tenets—accepting no limits, thinking alternatively, and driving positive change in everything we do.  These brand pillars guide all our actions and business decisions from deciding whether or not to enter a new field or planning a portfolio of services.

We hope you’ll take what we do and make it your own.

We accept no limits, and ask the same of everyone else.  In return, we work relentlessly to provide the tools, information, and inspiration to push past limitations and comfort zones.

This challenger spirit galvanized us to meet the oil crisis in the 1970s by re-engineering our fuel efficient tractor engines for utility vehicles.  It led us to take on the challenge of designing the Scorpio utility vehicle at a cost that many industry experts thought was impossibly low.  We’ve created completely new business models to enter areas others had written off or ignored, like our leading hospitality business and our rural financial services.

This determination influences every aspect of our culture and our employees. As a result, each Mahindra business constantly pushes the envelope and raises the bar as we strive to deliver better value to our customers.

Mahindra is a business with a conscience.  Every product we make and each market we explore must make sound economic sense, but it just so happens that smart business decisions are often good for people and communities as well.

We strive to spread positive impact through our products and services by greening our manufacturing process and by being a good employer.  We want to be counted among the global companies that make incredible products and services, but we also wish to be recognized for creating a better world.

From building green homes with the most eco-friendly materials to providing loans to rural entrepreneurs, from designing goods carriers that run on compressed natural gas (CNG) to offering educational programs and supporting Indian theater, we strive to make a positive impact on all the lives we touch.

Our motivation to give our best every day comes from our core purpose: we will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise. 

Our products and services support our customers’ ambitions to improve their living standards; our responsible business practices positively engage the communities we join through employment, education, and outreach; and our commitment to sustainable business is bringing green technology and awareness into the mainstream through our products, services, and light-footprint manufacturing processes.

This commitment to sustainability—social, economic, and environmental—rests upon a set of core values.  They are an amalgamation of what we have been, what we are, and what we want to be.  These values are the compass that guides our actions, both personal and corporate.  They are:

Professionalism

We have always sought the best people for the job and given them the freedom and the opportunity to grow.  We will continue to do so.  We will support innovation and well-reasoned risk taking, but will demand performance.

Good corporate citizenship

As in the past, we will continue to seek long-term success, which is in alignment with the needs of the countries we serve. We will do this without compromising ethical business standards.

   

Customer first

We exist and prosper only because of the customer.  We will respond to the changing needs and expectations of our customers speedily, courteously and effectively.

Quality focus

Quality is the key to delivering value for money to our customers.  We will make quality a driving value in our work, in our products and in our interactions with others.  We will do it 'First Time Right.'

   

Dignity of the individual

We will value individual dignity, uphold the right to express disagreement and respect the time and efforts of others.  Through our actions, we will nurture fairness, trust, and transparency.

Thinking global is part of our identity.  From our founding in 1945, we’ve been connected internationally by business partnerships, a multinational workforce, and the boundless ambition to integrate ourselves with global communities and bring opportunity to customers across the world.